AB InBev and Heineken are two giants in the brewing industry that have stood out for registering a significant number of brands in strategic markets. Between 2019 and 2023, AB InBev and Heineken presented more than 3,000 brand registrations in 100 jurisdictions worldwide, reflecting a strong global focus on protecting their brands.
AB InBev has collaborated with prestigious law firms such as Olivares & Cía to manage its intellectual property strategies globally, seeking to protect and defend its brand assets in each region. In particular, in Mexico, Olivares & Cía led the handling of AB InBev's trademark applications in the country.
On the other hand, Heineken relied on the firm Chiever BV for the management of its brands, with a total of 223 filings between 2019 and 2023. This diversification in intellectual property protection reflects the strategy of both companies to secure and expand their asset portfolio in a competitive global environment.
AB InBev, with sales of $59.4 billion in 2023, is the largest brewer in the world and has led significant filings for both trademarks and patents in various countries. Meanwhile, Heineken, with sales of $32.8 billion and 242.6 million hectoliters produced, has relied on a variety of specialized firms to protect its intellectual property rights.
In this context, Olivares & Cía stands out for its innovative approach and commitment to excellence in resolving complicated legal challenges in Mexico. The firm has evolved since its founding in 1969 to offer comprehensive services in areas such as patents, trademarks, copyright, litigation, anti-piracy, among others. With a strong and multidisciplinary team of professionals, Olivares & Cía has established itself as one of the most recognized and awarded intellectual property practices in Mexico.
