The number of music events coming to the country has been both a blessing and a difficulty for many. The stress of acquiring tickets and the lack of financial resources to attend have become recurring problems. This phenomenon, especially present in Mexico, combines psychological, social, and technological factors, creating a feeling of scarcity that increases the urgency to get a ticket before they sell out.
Pre-sale sites, such as Ticketmaster, often crash due to high demand, generating frustration among users. The oversaturation of demand for renowned international and national artists in Mexico far exceeds venue capacity, leading to fierce competition to obtain tickets before resellers raise prices in the secondary market.
The ticketing system is perceived as a race against other buyers, provoking adrenaline and anxiety. The competition to attend popular events such as the Vive Latino Festival 2025 reflects a constant struggle to secure a spot. The constant worry about not getting the desired ticket or being far from the stage generates anticipatory disappointment and social exclusion for those who do not get entry.
The cost of tickets in Mexico can be prohibitive for many compared to average income. Artists like Luis Miguel and Shakira have broken sales records in the country, their tours amassing millions of dollars in revenue. The importance of pre-sales is highlighted to secure tickets for events of great popularity and avoid the disappointment of being left without access to highly anticipated shows.
The ticket purchasing process carries significant emotional consequences, from anxiety and nervousness to frustration and anger if unsuccessful. The mental exhaustion of spending hours in virtual lines adds to the accumulated stress of competition and social pressure to attend renowned musical events.
In Mexico, ticket pre-sales have become an integral part of the early acquisition process for highly demanded event tickets. Through platforms like Ticketmaster, exclusive benefits are offered to certain user groups, such as customers of specific banks or fan club members. This dynamic has revolutionized the way entertainment is consumed in the country, especially regarding concerts by popular artists.
