The brand presented commemorative cans designed to empower and promote diversity during 2024, as part of its commitment in this area. Annually, the TikTok Awards are held, recognizing creators, brands, and campaigns that have managed to connect with the audience in an innovative and meaningful way. These awards reflect both current trends and the values shaping new generations.
In the 2025 edition, held on January 30 and presented by Diego Boneta, Kenia Os, and Paco de Miguel, a night full of excitement, entertainment, and memorable content was offered to the Latino youth. Notable influencers, such as Chef en Proceso, Beth Cast, Los de Ñam, and Karla Díaz, participated in the inaugural event. The ceremony recognized the work of content creators in twelve distinct categories.
Some of the highlighted subcategories were those that distinguished initiatives benefiting youth, such as the category "Here Everyone Fits." In this category, campaigns from brands like NYX and Dos Equis were awarded for their positive social impact. Rafael Cárdenas, Brand Manager of Dos Equis, expressed the importance of awards like this to remind the genuine commitment that brands have in building a more diverse, equitable, and inclusive world.
For several years, the initiative "Believe in your MIXX" from Dos Equis has promoted authenticity and self-confidence while seeking to foster representation and the creation of safe spaces at its festivals and activations so that every expression and personality are positively welcomed.
