Amazon has established a new partnership with the Mexican Football Federation (FMF), the Mexican National Team, Liga BBVA MX, and Liga BBVA MX Femenil to renew the fan experience both inside and outside the field. This historic collaboration makes Amazon the first global company to simultaneously sponsor three major brands in Mexican football.
"It is a perfect occasion for Mexican football and women's football. Therefore, I am excited that Amazon is betting on Mexico, on football, and on its fans," expressed Huerta, Country Manager of Amazon Mexico. The alliance promises to revolutionize the way the sport is experienced by combining technology, entertainment, and exclusive access to content and products.
As part of this collaboration, fans will have access to the official store of the Mexican National Team, Liga BBVA MX, and Liga BBVA MX Femenil on Amazon, where they can find a variety of items to show their passion for football, such as jerseys, jackets, balls, and exclusive products.
A fundamental part of this alliance is the promotion of women's football, which has experienced significant growth in recent years. With greater visibility, technology, and support, it is expected that Liga BBVA MX Femenil will continue to grow and become a global benchmark, inspiring new generations of girls and young people to pursue their sports dreams.
Amazon Prime members will be able to enjoy an additional selection of Liga MX matches on Prime Video, broadening the options to closely follow their favorite teams. Moreover, the exclusive broadcasting of matches from Club Deportivo Guadalajara, both in regular phase and Liguilla, has been agreed upon, solidifying the platform as an important meeting point for followers of Mexican football.
The main technological novelty of this collaboration is the implementation of Amazon Web Services (AWS) technology, which will enhance the fan experience with data analytics tools that will generate real-time statistics through generative artificial intelligence. This technology will optimize player performance, strengthen security in stadiums, and refine the Fan ID system of Liga MX.
Additionally, Amazon Music has released the song "Entregando Todo" by Edén Muñoz, inspired by the passion of Mexican fans, and will offer a podcast featuring players, coaching staff members, and special guests, as well as a playlist designed to accompany every football moment. The alliance between Amazon and Mexican football entities not only strengthens the identity and passion of Mexicans for football but also promotes the development and growth of the sport in the country.
