Guess has been a denim icon for over forty years, associated with youth, freedom, and style. The brand has dressed generations who have found something more than fashion in its garments, an identity and attitude. Since the 80s, Guess has set trends with designs that capture the spirit of the moment and translate it into denim garments that express individuality.
Guess Jeans launches in Mexico as a new line that reinterprets the brand's Californian heritage with a renewed, sustainable approach focused on responsibility. The collection is inspired by the relaxed style of the West Coast and aimed at a young audience connected to the world, seeking to redefine denim for future generations.
Nicolai Marciano, Chief New Business Development Officer of Guess, leads the creativity of this new line that combines timeless design with a strong environmental commitment. Marciano aims to maintain the brand's authenticity while adapting to the language of Generation Z and Alpha, who seek responsible and inclusive products. During the launch in Mexico, Marciano expressed his enthusiasm for connecting with young consumers who value sustainable fashion.
Guess Jeans introduces Guess Airwash, a revolutionary technology that drastically reduces water and energy consumption in denim production, marking an important shift towards cleaner and more sustainable fashion. The brand focuses on creating responsible fashion with a positive impact on the planet.
The Guess Jeans collection not only stands out as a fashion brand but positions itself as a leader in sustainable denim. The proposal is aimed at young people seeking authentic and responsible garments. With the launch in Mexico, Guess seeks to consolidate its presence in a vibrant and receptive market, connecting with consumers who value both innovation and respect for the environment.
Guess Jeans offers a new way to wear denim: with style and awareness. The collection reinvents wardrobe classics and invites adopting a more conscious lifestyle, where fashion is part of a cycle of responsibility and respect. Each garment captures the essence of classic denim and projects a future where looking good and taking care of the planet go hand in hand.
