This holiday season, M&M'S joins with Cinépolis, the leading cinema chain in Mexico and Latin America, to inaugurate a special cinema room that aims not only to offer cinematic entertainment but also to create a festive atmosphere to bring families together around their favorite movies.
The new M&M'S room is located in Cinépolis Mítikah and has been carefully designed to reflect the colorful identity of the brand. With seats decorated in the characteristic colors of M&M'S, it is expected to be a perfect setting for capturing special moments in photos. This room will be open for six months for all movie lovers seeking a fun and delicious experience.
Mariana Zavala, Senior Marketing Manager of M&M'S and Mars Rabbits, highlighted the importance of connecting with the public through experiences that bring people together around their favorite movies. During the inauguration, attendees were able to enjoy the comfort of the seats while savoring the classic M&M'S, the ideal snack for the cinema. With this initiative, M&M'S reinforces its commitment to being the perfect companion in moments of fun and excitement.
The room was inaugurated on November 12 with an exclusive event for media and content creators, who enjoyed a special screening of the Christmas movie "Código Traje Rojo," globally sponsored by M&M'S. Don't miss the opportunity to experience this unique cinematic experience that promises to unite entertainment and flavor in one place.
