The New Beginning Secretariat has announced that the official platform for accessing the support program will remain open to receive more applications. In order to access this support, it is necessary to register on the official platform by downloading the Tarjeta Rosa application from your mobile device's app store or by visiting the official program website.
Once on the platform, registration must be initiated by selecting the option 'I already have a registration' if you already have one, or by clicking 'Start now' otherwise. The terms and conditions must be accepted to continue with the process, and clear photographs of both sides of the INE must be provided, ensuring that details such as CURP, full name, and date of birth are legible.
Additionally, a phone verification will be required by providing a phone number to receive a verification code, as well as a recent personal photo. It will also be necessary to confirm the address and residence by attaching a photograph of a recent proof of address. Information about the children will be requested, indicating how many you have and entering each one’s CURP, and optionally, an email address can be provided for additional communications.
At the end of the process, a brief survey related to the socioeconomic situation must be completed, and the reference number and provided QR code must be saved. The Tarjeta Rosa program, which will deliver money to women from Guanajuato, will begin its distribution phase in the first days of February 2025.
This financial support is mainly aimed at mothers, young students, and women in general from the state of Guanajuato, starting with mothers aged 25 to 45 years. The initial distribution will focus on the municipalities in the northeast of Guanajuato, such as San Luis de la Paz, San José Iturbide, Doctor Mora, Tierra Blanca, Victoria, Santa Catarina, Xichú, and Atarjea, with these locations being the first to receive the benefit, at an official event led by Governor Libia García.
The program is specifically aimed at Guanajuato women aged between 25 and 45 who are mothers.
