Mercedes-Benz Buses México announces the appointment of Holger Jorg Duerrfeld as its new general director starting March 1, 2025. Duerrfeld, known for his experience at the Daimler Truck Group, takes on this role at a crucial time for the automotive industry in Mexico, a strategic market for Daimler globally.
Duerrfeld's leadership is expected to drive growth and strategic relationships for the brand in Mexico, strengthening its leading position in the bus industry. The arrival of Olinia, the first Mexican manufacturer of electric minivehicles, represents an important step towards a more sustainable and competitive automotive industry. This project not only electrifies a segment with few options but also promotes the development of local suppliers and stronger supply chains, reducing dependence on Asian imports, especially in battery production.
Eugenio Grandio, president of the Electro Mobility Association (EMA), highlights that this advancement in electric mobility comes at a time when the acquisition of electric cars is reaching record levels. Grandio emphasizes the importance of pairing this growth with public policies, incentives, regulations, and adequate charging infrastructure.
The new Mercedes-Benz Buses plant is set to be located in the state of Puebla, leveraging the region's expertise in the automotive industry and its proximity to urban centers with skilled labor. This project represents not only a milestone in electric mobility in Mexico but also an opportunity to consolidate the country as a leader in innovation and sustainability in the region.
On the other hand, the government of Nuevo León begins the year with a focus on air pollution, seeking sustainable solutions that balance industrial development with environmental urgency. In light of historic levels of PM2.5 particles and the presence of heavy metals in school zones, authorities have intensified actions such as the closure of Zinc Nacional in San Nicolás and collaboration with Pemex to reduce emissions at the Cadereyta refinery. In this context, 2025 is envisioned as a key year to improve air quality and the well-being of the population.
