After it was revealed that a famous cola brand, the most consumed globally, supported Donald Trump in his bid for the presidency of the United States, a protest movement has emerged among thousands of Latinos, especially Mexicans.
This movement focuses on stopping the consumption of American-made products, particularly the famous cola drink, opting for national alternatives like Jarritos and Boing.
The reaction is directly related to the controversial immigration decrees signed by Trump, which have caused raids and mistreatment of migrants in various parts of the country. For this reason, social media has been filled with messages urging the Mexican community, both in Mexico and the United States, to boycott the cola brand in protest.
Instead of foreign drinks, it is suggested to buy local products, highlighting that many Mexican brands are also available in both countries. This aims not only to express discontent with the immigration policies but also to support the Mexican economy and its brands.
Some of the most popular Mexican beverages suggested as alternatives are Jarritos, Boing, Red Cola, Sidral Mundet, Peñafiel, Topo Chico, Manzanita Sol, Fresca, Jumex, Del Valle, and Zuko. These products aim to promote a message of protest and national pride, strengthening Mexican identity and supporting the domestic economy.
The call to consume Mexican products not only seeks to protest against immigration policies and the support of certain companies for controversial political figures but also aims to strengthen national identity and the domestic economy. By choosing beverage brands made in Mexico, the national industry is supported, and a message of empowerment is sent to the public. The decision to join this movement is in the hands of each individual.
