In 2000, a drug campaign in Mexico with the slogan "Live without drugs" managed to penetrate deeply into Mexican society, leaving a lasting mark on the country. The initiative led by Ricardo Salinas Pliego, owner of Grupo Salinas, continues to resonate in some corners of Mexico up to the year 2025. The campaign, which included a catchy song in its advertisement, conveyed a powerful message against drug consumption that is still remembered by many.
Ricardo Salinas Pliego recently shared on social media the impact and relevance of this campaign, celebrating its success and the effectiveness of its message. The TV Azteca advertisement, promoted by Fundación Azteca, became a cultural reference in the fight against drugs in Mexico, highlighting its social impact over the years.
Even former United States President Donald Trump praised the campaign led by Claudia Sheinbaum, president of Mexico, emphasizing its effectiveness in raising awareness about the dangers of drugs, specifically fentanyl. Although it is unlikely that Trump will replicate the Mexican campaign, he showed interest in implementing similar strategies in his country to combat drug trafficking and consumption.
The powerful message of the campaign remains relevant in Mexican society, reminding past generations of the importance of living without drugs and their negative consequences. Sheinbaum's proposal surprised Trump, who highlighted the importance of new ideas in the fight against drugs, reflecting his avant-garde vision.
