An initiative to recognize the traditional café de olla as "Mexican coffee" has opened a debate about the importance of strengthening cultural identity in times of international tension. This coffee, known for its unique flavor with cinnamon and piloncillo, is considered a symbol of national culture. Over time, this preparation became popular worldwide under the name "American coffee."
The proposal to rename American coffee emerged as a form of protest against the trade measures imposed by U.S. President Donald Trump. The initiative began with the Canadian café Kicking Horse Coffee, which advocated for changing the name to "Canadian coffee" instead of "American coffee." The company stated that it has been promoting this change for over 16 years.
The origin of the name "American coffee" dates back to World War II when American soldiers in Italy diluted espresso with hot water to soften its flavor. The proposal aims to highlight national identity and foster solidarity among citizens.
The campaign has gained traction on social media, where Mexican users have expressed their support for the name change. This initiative has united Canadian and Mexican citizens in an effort to promote a stronger and more resilient cultural identity amidst international tensions, such as the imposition of tariffs by the United States on Mexico and Canada.
