The Mexican media landscape is characterized by high commercialization and concentration in the hands of a few major players, creating significant risks for journalism. According to a study, working conditions for journalists remain among the most precarious and dangerous in the world. General labor insecurity and vulnerability to frequent attacks put their moral integrity and reputation at risk. Meanwhile, a new Transparency Law has led investigative journalists to fear for their future access to public information, a resource that has been vital in recent years for uncovering corruption. In the digital age, Mexico's strong traditional media brands, such as N+ (Televisa) and TV Azteca, coexist with a dynamic ecosystem of digital creators, including journalists, YouTubers, and entertainment figures. The growing influence of politically aligned YouTubers, closely linked to the 'Fourth Transformation' (4T) movement, is noted. These creators gained prominence during the presidency of Andrés Manuel López Obrador (AMLO). However, these influencers have not been exempt from controversy, as fact-checkers have documented cases of them spreading misleading or false information, especially during the pandemic. With the arrival of Claudia Sheinbaum to the presidency, the approach to traditional media has been less hostile than her predecessor's, but she continues to give access to 4T-aligned YouTubers at press events like the 'morning conferences,' which are often criticized for attempting to evade scrutiny from traditional media. The Reuters Institute Digital News Report 2025 also highlights concerns over the concentration of power under Sheinbaum's administration, which has abolished several independent institutions. Satire also plays a key role in the political discourse, with figures like the clown Brozo (Víctor Trujillo) remaining among the country's most recognizable political commentators. Although far from parity, women have a stronger presence in the news creator ecosystem than in other Latin American countries analyzed. Three of the four women on the list actively discuss politics or are directly involved in it, including Sheinbaum, Mexico's first female president.
