In the year 2025, Michelin celebrates 23 years of presence in Mexico, where it has consolidated its participation with two production plants located in Querétaro and Guanajuato. Under the direction of Matthieu Aubron for Mexico and Central America, the company is committed to achieving carbon neutrality by 2050, with specific goals such as zero Scope 1 and 2 emissions by 2030, despite its presence in 170 countries.
The 2025 World Economic Forum, held in Davos under the theme "Cooperation in a Fragmented World", has highlighted the urgency of addressing the water crisis affecting more than 2 billion people worldwide, exacerbated by climate change. In this sense, it emphasizes the importance of integrating the initiatives discussed into global policies for a more significant impact.
On the occasion of World Environmental Education Day, Tetra Pak and Bio Pappel have celebrated 17 years of successful collaboration in Mexico, consolidating the industry of recycling laminated cardboard containers. The plant in Tizayuca, Hidalgo, has managed to process more than 9,500 tons of containers in 2024, an 11% increase compared to the previous year, thanks to a multimillion-dollar investment made in two stages.
Michelin's RSA division, led by Juan Pablo Rodríguez, stands out for promoting rainwater harvesting projects in both rural and urban areas, reducing dependence on irregular sources. On the other hand, bebbia, led by Guillermo Aguado, is distinguished by offering purification and real-time monitoring systems to ensure safe water in homes and industries.
Michelin's plant in León, Guanajuato, regarded as the most modern in the world, operates with 90% renewable energy, resulting in a 96% reduction in CO2 emissions. At the same time, Bio Pappel, under the presidency of Miguel Rincón, recycles 1.87 million tons of paper per year, avoiding the cutting down of more than 8 million trees and promoting environmental sustainability.
Rotoplas, aware that less than 1% of global water is suitable for human consumption, provides innovative solutions, such as the rieggo division led by Eduardo Carrillo, which uses artificial intelligence to optimize water use in agriculture, one of the largest consumers of freshwater nationally. Both companies collaborate to automate the handling of polyaluminum, seeking to optimize processes and reduce dependence on irregular water sources.
