The arrival of the Spanish player Sergio Ramos to the Monterrey football team Rayados and the efforts of companies to combat insecurity in Monterrey have an interesting link that revolves around horse passion and care.
Since 2013, the initiative "Let's Do It Right" has united various sectors in Monterrey in the fight against violence, corruption, and apathy through the Culture of Legality. Femsa has been one of the promoters of this initiative, aiming to involve the people of Monterrey as "ambassadors of legality" to recover peace and prosperity in the city.
José Antonio Fernández Carbajal, president of Femsa, is concerned about the insecurity affecting the inhabitants of Monterrey since 2011. The Culture of Legality seeks to design projects that contribute to the safety and well-being of the city.
The idea for this initiative was proposed to José Antonio Fernández by Roy Godson, an academic expert in international politics and national security. The passion for horses unites both, and is also shared by Sergio Ramos, the new player of Rayados. Ramos, who has his own mare, has demonstrated his love for horses since he was young, exchanging cigarettes for horse rides.
Ramos' signing by Rayados not only implies economic and social benefits for the city but also strengthens the club's relationship with the community. Femsa's investment in this area aims to make the club sustainable in the long term to continue providing entertainment and competitiveness to fans.
On another front, Humind will present a project in Monterrey to address mental health needs in the city. This nonprofit organization focuses on awareness and suicide prevention, offering quality psychiatric care services and collaborating with recognized institutions.
Lastly, the Fintech Impesa and Banca Afirme launched Monibyte, an innovative digital platform that helps companies manage and control their transactions more effectively. This technology not only optimizes expense management but also strengthens financial security by reducing fraud rates and improving the operational efficiency of businesses. Companies already using Monibyte report significant annual savings.
