Sales of jerseys for the Rayados de Monterrey skyrocketed seven times in the three weeks following the announcement of Sergio Ramos' signing. The jersey with the number 93, which Ramos will wear on the team, became a hit among fans even before the Spaniard arrived in Mexico, selling out quickly.
Pedro Esquivel Ayanegui, president of administration of the Monterrey Football Club, mentioned that in that short period, seven times more jerseys were sold than would normally be sold. Although the economic impact goes beyond sales, an increase in demand for match tickets is also expected.
The Ramos effect has sparked interest from new business partners and will provide additional visibility to the club. The presentation of the Spanish player attracted 30,000 people, which translates into greater media attention and potential opportunities to strengthen the team and explore new alliances.
Regarding the selection of foreign players instead of Mexicans, Esquivel Ayanegui explained that it can sometimes be more economical to bring in European footballers given the market situation. The presence of figures like Ramos, Canales, and Torres can promote a positive effect to attract more renowned players in the future.
The president of administration highlighted the work done to attract high-level players and diversify the team roster. The arrival of prominent players like Ramos has contributed to the club being considered an attractive option for international-category footballers, opening new opportunities in the transfer market.
