The company Unilever announced an investment of 30 billion pesos in Mexico between 2025 and 2028. Willem Uijen, director of Supply Chain and Operations of the firm, communicated that this investment will primarily be directed to the state of Nuevo León, aiming to increase production capacity in factories, implement new manufacturing lines, logistics projects, and promote the digitalization of operations.
In Nuevo León, 8 billion pesos will be allocated to establish a plant that will generate 1,200 direct and indirect jobs. It will focus on the production of beauty and personal care products of leading brands such as Dove, Rexona, and Sedal, with the capacity to supply both the domestic market and Latin America.
Marcelo Ebrard, Mexico's Secretary of Economy, emphasized that this investment supports the Mexico Plan and occurs in a context of national uncertainty. The news comes after Mexico confirmed the continuation of tariff exemptions with the United States due to the USMCA, which may provide the country with competitive advantages in terms of investment.
Mexico closed the year 2024 with a historic record of foreign direct investment, reaching 36 billion 872 million dollars, representing a 2.3% increase compared to the previous year. Despite the challenges posed by the threat of tariff imposition by the United States, Unilever demonstrates confidence in the Mexican and Latin American markets with its long-term investment in the country.
