Adrián de la Garza, mayor of Monterrey, stood out at the Reed Latino Awards 2024 by receiving six awards, including "Best Electoral Campaign" and "Best Social Media Management for an Electoral Campaign." His campaign architect was fundamental in building an effective narrative that resonated with the citizens of Monterrey, demonstrating mastery in communication strategies and the digital environment.
The obtained recognitions highlight the campaign's ability to connect with a diverse audience and establish a powerful image through innovative digital strategies. These achievements position Adrián de la Garza as a strong candidate for the governorship of Nuevo León, demonstrating acceptance from various sectors of the population.
The Reed Latino Awards are considered the most prestigious awards in political and governmental communication in Spanish, validating de la Garza's electoral strategy and his potential as a leader to face new challenges in the entity. The campaign excelled in the medium audience category, standing out for its effectiveness and creativity in communication and marketing.
An outstanding award was given to Alejandra Sota Mirafuentes, who received the recognition for "Electoral Strategist of the Year" in the same category. These accolades reinforce the leadership profile of Adrián de la Garza in Nuevo León, consolidating him as one of the most prominent political figures in Mexico.
