
The company Ticketmaster has made significant changes to its platform to improve the user experience. Although it has eliminated the fee for printing physical tickets and has focused on selling digital tickets, it also keeps the box offices open for those fans who prefer the physical format. Ana María Arroyo, who is currently in charge of Ticketmaster, aims to continue optimizing the experience for all users, recognizing the importance of innovating and adapting to the needs of the public.
At an event in Madrid, the governor of Jalisco, Pablo Lemus, signed an agreement with Espirituosos España to promote the international projection of tequila and other iconic beverages from the state in the European market. This collaboration aims to continue strengthening trade relations between Mexico and Spain, with the latter being one of the largest importers of tequila to the European Union.
Regarding artificial intelligence, Ricardo Amper, founder of Incode, has highlighted Mexico's potential to become a powerhouse in this area if a solid talent base is built and financial resources are allocated for the development of technological projects. Amper advocates for the concept of IAshoring, which consists of the localization of high-tech companies in Mexico for the development of artificial intelligence and the training of thousands of Mexicans in this area.
On the other hand, the "Made in Mexico" program, led by Bárbara Botello in collaboration with the Secretary of Economy, Marcelo Ebrard, aims to certify national products and promote their consumption both nationally and internationally. The program seeks to guarantee the quality and authenticity of Mexican products, preventing the relabeling of imported goods and fostering local production.
In summary, Ticketmaster has improved its platform with the implementation of digital tickets, while the agreement between Jalisco and Spain seeks to promote the export of tequila. Regarding artificial intelligence, Mexico has the potential to become a powerhouse in the field, and the "Made in Mexico" program aims to certify and promote quality national products in the international market.