The German bakery brand Ditsch has recently joined the convenience stores OXXO, raising expectations about the possibility of direct competition with other players in the retail sector in Mexico, such as Farmacias Guadalajara (FRAGUA), which also have bakery operations. According to sector analysts, this situation could transform the retail landscape in the country, particularly in the area of food offerings, thus competing with FRAGUA in its own territory.
A sector analyst shared: "Femsa and Oxxo have made it clear that with this agreement they seek to provide Mexican consumers with a premium food experience, through iconic products such as pretzels, croissants, and freshly baked pizza snacks in their stores." The idea is to offer a foodvenience proposal that focuses on the quality and freshness of the products.
On its part, Farmacias Guadalajara or FRAGUA enjoys a strong presence throughout Mexico and is a well-recognized brand among consumers. Given this scenario, the company may consider new collaborations or innovations in its business model to compete effectively with OXXO's food and convenience proposal.
In summary, the arrival of Ditsch at OXXO creates a competitive landscape in the retail sector in Mexico, being particularly relevant in the field of food offerings. The key will be the ability of companies, such as FRAGUA, to adapt and seek strategies that allow them to remain competitive in a market that is trending towards greater convenience and quality in its offerings.
