The growth of consumer service platforms framed in proptech has been recognized for its advancement, but they have not managed to penetrate internal areas of development such as purchasing processes, contracts, and marketplaces, among others. In the real estate market of Mexico, the main consumers are currently millennials, with an average age of 30 to 44 years, who are in the most active real estate consumption stage in the country.
On the other hand, centennials, aged 25 to 35 years, although not the immediate future, should also be considered due to their consumption habits, especially in markets with opportunities such as rental institutional housing. These aspects are part of the vision that real estate business leaders have about the market in the current year.
Regarding the issues that concern decision-makers in the real estate sector, insecurity, the financial environment, and the regulatory framework for obtaining necessary permits for project construction stand out. These issues, although recurring in previous cycles, acquire new intensity and priority, influencing the business climate of the industry.
The 2025 Real Estate Panorama Survey, conducted by the 4S Real Estate firm under the leadership of Ignacio Torres, reveals the perception of 400 developers, architects, consultants, and investment funds. This study reflects the opposing forces facing the sector and the challenges on the horizon as the year progresses.
In the current landscape, the industrial sector has ceded its leadership to vertical housing, having been a priority in previous years due to the effect of nearshoring. The resurgence of horizontal housing and improvements in the office, retail, and commerce segments are also notable. Respondents express concern over variables such as financial costs and construction materials, but it is expected that inflation control and lower interest rates will favor the market's evolution.
Furthermore, the retail sector has recovered thanks to improved occupancy levels and foot traffic, which has been reflected in changes in rental prices. Concepts like street malls, community centers, and fashion malls have experienced a boom by incorporating proposals for dining, fitness, wellness, entertainment, and technology, adapting to the new habits of users and the impact of technology on the industry.
