The use of cash remains predominant in Mexico, where more than 80% of the population chooses it as their main payment method. However, by 2025, the company tapi not only aims to expand its transaction volume but also to double its customer base. Its goal is to provide solutions that allow people to perform transactions anytime and anywhere, regardless of whether they are in Oaxaca or Monterrey.
The integration and progress of tapi with key players like Mercado Pago are driving the trend towards a more accessible and digitalized financial ecosystem. According to FinTech Mexico, a 52% increase in cashless transactions in Latin America is expected between 2020 and 2025.
In a country where the coexistence of cash and digital payments is a reality, the expansion of such paytechs marks a milestone in the evolution of financial services in Mexico. The fintech industry in Mexico is constantly expanding, with over 700 players transforming the financial landscape of the country.
tapi is working on new products that will facilitate payment and debt management for institutions like businesses, schools, and gyms. Its growth has been exponential, multiplying its metrics tenfold in Mexico in 2024 and projecting to quadruple them by 2025.
Tomás Mindlin, CEO and co-founder of tapi, highlights the strategic agreement they closed with Mercado Pago last year, which enables millions of people in Mexico to pay for any type of service, from internet and electricity to tuition and bills. These partnerships have improved the product offerings of both companies and extended their coverage.
tapies is a paytech founded in 2022 that has managed to consolidate its presence in Latin America and is redefining the way millions of Mexicans make their payments. With operations in several Latin American countries, it has developed one of the largest payment networks in the region.
Behind its rapid rise are key investments of 31 million dollars, including funding rounds like a Series A for 22 million dollars in July 2024, led by Kaszek and Andreessen Horowitz, thus consolidating the support of the most important funds in the region.
The growth of tapi has been driven by strategic alliances with important financial players in the country, such as Mercado Pago and Stori. Additionally, it plans to strengthen its Cash In/Out network so that users can deposit or withdraw cash and use it directly from their mobile devices. Financial inclusion is key to economic development, and tapi has high expectations for 2025.
