The announcement of the international tour of the musical star was seized by Despegar, the renowned travel company, as an opportunity to inspire its clients to live unique experiences. Santiago Elijovich, Country Manager of Despegar in Mexico, expressed: “The announcement seemed like a great moment to inspire our clients to live unique experiences, accompanying them in every stage of the journey.”
Shakira and Despegar have joined forces in a historic alliance to launch a new phase of their campaign "Dream, Choose, Travel," through the presentation of a new audiovisual commercial. In this commercial, the famous singer embarks on a journey through some of Despegar's most popular destinations, aiming to inspire and connect people around the world through memorable travel experiences and the influence of music.
Despegar, with 25 years in the market, has revolutionized tourism in Latin America, providing millions of travelers the opportunity to discover fascinating destinations and create unforgettable experiences. Due to her recognition in the 19 countries where Despegar operates and her ability to transcend borders with her music, Shakira was chosen to star in this campaign that seeks to convey the company's message about its presence in all stages of a journey.
The audiovisual commercial, filmed in the United States, has been designed to be universal and to convey the ease with which one can plan an adventure, thanks to Despegar's intuitive and comprehensive app. With the participation of approximately 154 professionals from different parts of the world, this collaboration between Shakira and Despegar seeks to enrich people's lives by facilitating meaningful connections through the transformative power of travel.
