The brand Natura presented a proposal for its Tododia line with three differentiated lines for hair care: deep hydration, intense nutrition, and effective repair. These options promise to keep hair silky throughout the day. This novelty represents the strategic expansion of the brand in the hair care segment.
The products of the new line are formulated with ingredients valued by Mexican women, such as aloe vera, almond oil, and avocado oil. Additionally, they include prebiotic technology, already present in the brand's body care line. Natura Tododia Cabellos aims to transform the hair care experience into a unique ritual, making it more pleasurable, simple, and effective.
According to Alejandro Chong, Makeup and Hair Specialist for Natura, each fragrance of the new line offers a unique experience of pleasure and well-being. There are three available varieties: hydration, nutrition, and repair. The hydration variety offers a fresh fragrance of aloe vera and green apple, while the nutrition variety is cheerful and creamy with notes of peach and almond.
The Tododia Cabellos line includes shampoo, conditioner, styling cream, and a moisturizing spray in the hydration line. The nutrition line promises to restore the natural shine of hair and protect it from dryness, while the repair line is designed to revitalize damaged hair.
María José Arrechea, Marketing Director of Natura, highlights that this line responds to the growing demand for innovative and effective hair products. The new products also contain refills with up to 85% less plastic compared to regular formats, thus promoting a more conscious and environmentally friendly choice.
The brand seeks to promote responsible and sustainable consumption, supporting the reduction of carbon footprint and minimizing environmental impact. The launch of Natura Tododia in hair care aims to reinforce its presence in the daily lives of Mexican women, offering quality products aligned with the new expectations of consumers.
