
El Buen Fin 2024, considered the cheapest weekend of the year, will begin on November 15 and conclude on the 18th of the same month. According to Anabell Trejo, director and co-founder of Getin, the sale of products and services is a key indicator that anticipates positive results for this annual event, with a daily increase of up to 10.2%.
The Getin AI tool, based on algorithms and Artificial Intelligence systems, allows for accurate predictions about market behavior during El Buen Fin. This helps merchants adjust their marketing strategies, inventory, and staffing to maximize sales, especially on rainy days.
According to Getin AI's predictions, significant increases in sales are expected during El Buen Fin 2024. For example, on Friday, November 15, a 7.49% increase in visits and a 5.73% growth in sales are expected. Saturday the 16th and Sunday the 17th are also expected to see increases in both visits and sales, with Monday the 18th being the day with the highest growth, with 7.43% more visits and an 8.63% increase in sales.
Getin forecasts that El Buen Fin 2024 will set a record in the sale of products and services, with over 10% growth in physical stores. The company's Artificial Intelligence platform indicates a 7.49% increase in the number of visits to participating establishments, compared to the campaign of the previous year. Additionally, a 4.7% increase in customer attraction is expected, suggesting an improvement in stores' ability to attract buyers.
In summary, El Buen Fin 2024 promises to be a record event in terms of sales, customer attraction, and visits to participating businesses. Predictions show significant growth in several key indicators, providing significant opportunities for merchants involved in this campaign of offers and discounts.