El Buen Fin 2024 is offering record discounts of up to 60%, interest-free months, double points rewards, and deferred payments. Consumers can take advantage of this opportunity as long as they make their purchases responsibly and with all necessary security measures.
Cybersecurity specialists emphasize the importance of buying from trusted sites that have encryption systems and anti-fraud measures. To make the most of this anticipated weekend, it is recommended to keep the operating system of devices up to date, install or update antivirus and anti-malware programs, and only shop on known sites.
IBM, a technology giant, provides tips for safe shopping during this event. They suggest making payments only on secure and well-known platforms, transferring money to verified entities, and using credit cards, which usually offer additional protection against fraud. They also highlight the importance of protecting digital identity by strengthening passwords and monitoring account statements.
Regarding safety when making online purchases, there is a warning about the need to verify the legitimacy of websites by identifying the presence of “https://” in the URL and a lock icon. It is also stressed to avoid falling for phishing scams, which can come through various means such as emails, text messages, or phone calls.
Finally, the importance of periodically updating operating systems, web browsers, and antivirus programs on computers and mobile devices is highlighted, as well as closely monitoring bank accounts and credit reports. Multi-factor authentication is presented as a fundamental additional layer of security in today's digital world.
