Humility and trust are two fundamental elements in high-performance teams. Humility acts as the glue that binds people together, while trust enables them to move forward together. The energy with which we face the day not only influences our individual performance, but also the dynamics of the team. In this context, genuine commitment plays a crucial role, multiplying individual efforts and turning the team into an unstoppable force.
Rubén Duque, an expert in leadership and high-performance team development, emphasizes the importance of genuine connections in the workplace. He highlights that when work is based on authentic relationships, each day becomes an opportunity for growth together. Duque shared these ideas at an event organized by Elektra, where he also spoke about how connections among colleagues can positively impact both the work environment and the way we face daily challenges.
The expert related his speech to the launch of Chapter 5 of the "And We Were Happy" campaign by Elektra, which narrates stories of friendship and camaraderie. This chapter highlights the solidarity of a group of taxi drivers who came together to help a friend in need. These narratives seek to emphasize the importance of friendship, camaraderie, effort, and unity in different facets of life.
Duque also shared three key actions to strengthen workplace relationships: genuinely contribute to the team, cultivate humility in moments of success, and take individual responsibility without looking for blame. In these strong teams, the attitude of "being a giver 2.0" is relevant, as success is built through generosity and selfless collaboration.
The "And We Were Happy" campaign has had a significant impact, reaching more than 50 million people and generating 1.428 billion views on digital platforms. At TV Azteca, it has had 87 million impacts, while on social media it has achieved more than 190 million positive interactions with the brand. The strength of a team lies in the attitude of not giving up in the face of challenges, remembering that true collaboration is demonstrated in difficult moments.
