The duo from Tamaulipas, Los Dos de Tamaulipas, has made it to the big leagues of music and now has to rise to the occasion in a genre with fierce competition. The most important thing is to stay relevant and not be a one-hit wonder. These two talents, Gilberto and Raúl Puente, who grew up in Nuevo Laredo, are bringing a unique style to norteña music, not just with their guitars but also with their frank and simple lyrics. The gala in Los Angeles, which brings together the best of world music, is a major event; pop star Taylor Swift was the big winner of the night, so winning a Mexican music category is another step for the interpreters of hits like 'Pura Adrenalina'. The work being done by the Afinarte Music label based in Los Angeles, combined with the marketing efforts of Starmedia in Mexico, is clearly paying off. When they sing about heartbreak, they use colloquial language; when they sing about self-improvement, they do it in a lighthearted way without being vulgar, something that is appreciated after a period when music was affected by that. Although their career spans just over a decade and they were locally known, their album 'Arriba la Compañía', released in July 2025, has been a success since the release of its title track, which has amassed 118 million streams. If we look at other figures, the total streams of the tracks on that album, just on Spotify, reach 700 million, numbers that explain the impact they are generating. Los Dos de Tamaulipas had to leave the nightclubs to move to larger venues in just a few months. Today, they are on the 'Los Chavalones Tour', which began on March 13 and will, in its first stage, cover 12 cities in the United States, and later this year, they will travel to Mexico, where their fandom is truly impressive. The phenomenon surrounding the group, which has two more musicians besides the main duo, has spread to the regional Mexican music scene. As is often the case in these situations, artists who may need a 'push' or are seeing their popularity decline turn to those who are making noise. This is the case with Luis R Conríquez, with whom they recently released 'Súper Snake', a track that has met fans' expectations and is doing well on platforms. Los Dos De Tamaulipas had an incredible night, winning the iHeart award for Best New Regional Mexican Artist. On March 27, Los Dos De Tamaulipas will release 'Ayúdame', a song about pain with which they begin to unveil their next album.
