The Mexican city of Puebla has been chosen as the American Capital of Culture for this year. Atresmedia Internacional will launch a global campaign in 2026 to highlight the city's historical legacy and creative diversity. With the aim of showcasing its historical wealth and cultural heritage, the promotion of the Puebla capital will be active throughout 2026 through the broadcast of advertising spots. International promotion of Puebla. The promotional campaign will be available in the thirty countries where Antena 3 Internacional is present. To date, a total of 25 territorial entities, including municipalities, states, and nations, have been selected as American Capitals of Culture. The choice of Puebla underscores its historical role as a unifier of cultures, establishing it as a benchmark of American heritage. Through this partnership with the Spanish media outlet, the Mexican city seeks to strengthen its tourist and cultural positioning throughout its mandate year. Analysts project solid economic growth for Panama exceeding 5% in 2026.
